What would you think of a “virtual” wine fair? At first glance, it may seem a bit ridiculous. How do you taste wine if it’s virtual? But that’s not the goal of this particular wine fair. It’s a strictly professionals only affair. The aim of the 3D Wine Fair is to get wine professionals together, without the hassle and expense of travelling to some far flung destination, and do some serious business.
How does it work you might ask. It’s a very straightforward proposition. The website is 3D and uses the latest interactive communication tools from web cams, to audio conferences to chat, it’s all there. Each virtual stand has a plenitude of information about the producer and his/her wines via videos, technical sheets, borchures, etc. The exhibitors post a schedule when they are available so that prospective clients know when to contact them. The Fair is from the 14th to 18th of March, today is the last day but you can still check it out here.
As part of the wine fair, the organizers have been running a wine talk show with many notable winemakers who have embraced social media, including Randall Graham of Bonny Doon, Oscar Quevedo of Quevedo Port and Jeff Stai (El Jefe) of Twisted Oak, as well as social media mavens as guests. I was invited to join in on the chat regarding social media and wine blogging. You can hear what myself and David Honig, founder and publisher of Palate Press , an online wine magazine, have to say about interacting with social media from a winebloggers perspective.