Oddbins – back on track?

Like many in the UK wine trade, I started off in my wine career at Oddbins. I came to Odd after it’s heyday but it was still a great place to learn about wine both for  us employees and the customers. Sadly, Oddbins couldn’t keep up with the times and due to  years of neglect and mismanagement, went the way of the Dodo, or so we thought. Like a phoenix risen from the ashes, they’re back –  streamlined and with a new core range. Due to the unfortunate circumstances of it’s demise, there is still quite a bit of caution surrounding the chain but after a recent visit to the Northcote Road branch where Head Buyer, Emma Nichols, had a load of wines open to taste, I think that Oddbins may be on the pathway to regaining it’s reputation as a fun place to not only encounter new wines but also learn a bit while you’re there. Emma and Oddbins’s other buyer Ana Sapungiu, are  building the core range around what Oddbins sees as relatively familiar wines but also wines that are dynamic and of interest to the range. Those wines will come from the select and limited parcels of wine. Parcels will be ongoing across the range and once they are gone, they’re gone. They now have a core range of 350 -400 wines and on top of that will have  special parcels of between 100- 150 different wines. Their new philosophy encompasses not only the range of interesting parcels but also the idea that if the consumer is looking for a Rioja, Sauvignon blanc or any other “usual suspect”, they’ll find one at a certain price point. They built the range over what are the key price points and regions that wine shops should have.  When they visited a region, they started with a price in mind but once they arrived, if they found that it was impossible to get a good quality wine at that price point, they went up on...

read more
%d bloggers like this: