What a year it’s been! So long 2009, Hello 2010…

I’m not really one to look back, I’m either daydreaming about the future or looking forward to tonight’s wine – more or less the same thing. But I saw one of Niamh’s tweets about her year-end round-up and it got me to reminiscing about my vinous adventures this past  year. The great thing about a blog...

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Naked Wines auction at the Argentina trade tasting

What if you were set loose on a trade tasting with 1000′s of wines to try and you had to pick just 10 to put on your winelist? How do you do it? You could go the old boring route and try all those wines or you could recruit a bunch of willing tasters to pick those wines for you. Which is exactly what Naked Wines did at the...

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Naked all the way

Naked Wines, The Naked Chef? It was only a matter of time before those two got together! I like the whole concept of Naked Wines championing smaller wineries that might not get the market share that they deserve as well as their concept of wine auctions all the time. If you’re not familiar with Naked Wines, you should check...

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Naked Wines live online Auction

Ok, here’s is a crazy idea. Invite consumers to try some wine, pick the ones they like best, set a price and then buy $100,000 AU worth of wine based on their recommendations at a live online auction for your online wine company. Who would be so crazy as to let consumers do that? Rowan Gormely  founder of Naked Wines,...

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Win Naked!

Just in time for Valentine’s Day, Naked Wines are launching a competition to win £1000 worth of wine for your wedding! I usually think Valentine’s Day is a triumph of marketing, much like Mother’s Day but  Naked have come up with something original to celebrate the month of love. They’ve come up with a video...

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