Design Wine, Italian wine the next day…

Do you know The Onion? If not, it’s a satirical newspaper that started at the Univ. of Wisconsin back in the 90’s. Now you might be wondering what The Onion has to do with wine. Well, I’ll tell ya. A friend of one of the original founders left, moved to Italy and decided after a long circuitous route that there’s nothing he’d like more then to do then find the best Italian wines out there and sell them online. And that’s how we get to Design Wine. I found all this out while talking to Tim O’Connell, at the recent Taste of London in Regent’s Park. Tim was on hand to get the word out about Design Wine. I had come across DW when I was in Italy recently but hadn’t had the chance to try their wines. At Taste, Tim had a nice selection of wines on hand and I got to try some of their sampler packs. The concept behind DW is quality Italian wine from artisan producers and, here’s their USP, NEXT DAY DELIVERY! Yes, believe it or not, you can get Italian wine the very next day in the UK! Now those of you in the States might not be impressed by next day delivery but believe me in Europe, next day delivery isn’t very common and for Italian wines? HA! Tim and co. have a warehouse in London which enables them to get around the logistical nightmare that delivery inter-Europe can be. Another unique selling point is their 3 and 6 bottle cases of wine. Each case is specially selected at various price points so you don’t have to blow your budget to get good wines. Of course, if you want to push out the boat, there’s nothing wrong with that and they do have some of the greats from Tuscany and Piedmont on their books. Design Wine have become the biggest innovators of Italian wine online in Italy with this concept and now they’re here in the UK....

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