Wine Bar & Shop Consultant: Expertise Forged in London’s Top Wine Spots

Denise Medrano
The Wine Sleuth

Denise is a veteran of the London wine scene who now leverages her extensive experience to provide consulting services for setting up new wine bars and shops. Her proven knack for launching and running some of the city’s most interesting wine spots gives her a unique insight into what makes a venture successful.

She was the key player in getting Coolersomm Wine bar and shop in Wandsworth off the ground, where she managed the entire launch process—from sourcing the opening stock (a mix of classic regions and hidden gems) to designing the menu, selecting glassware, and training the team.

This hands-on expertise is built on a journey through London’s wine world. Before Coolersomm, she curated the selections for all three locations of French wine chain; Nysa Wine. Her talent for building a shop from the ground up was proven at Hootch Supermarket in Dalston, where she sourced the entire launch inventory, championing organic and natural wines.

Her foundational years were spent at iconic spots like The Grocery Wine Vault in Shoreditch, where she dramatically expanded its offering of organic and natural wines, and 68 & Boston in Soho, where she was part of the team that opened the 160-seat bar, creating its famous £20 wine list.

Denise is a pro at the entire package—from strategic buying and inventory management to staff training and creating a compelling brand identity. With a WSET Level 3 certification, she offers end-to-end consulting to ensure your new wine destination in London is set up for success from day one.