There seems to be a lot of debate in the twitterverse at the moment about free samples and whether or not we bloggers seem to “owe” it to the wineries (or PR flacks) positive reviews. And how objective are our reviews if they’re free? I don’t think I “owe” anyone a good review because...
read moreOk, here’s is a crazy idea. Invite consumers to try some wine, pick the ones they like best, set a price and then buy $100,000 AU worth of wine based on their recommendations at a live online auction for your online wine company. Who would be so crazy as to let consumers do that? Rowan Gormely founder of Naked Wines,...
read moreOne of the advantages of working in a wine shop has got to be customer tastings. Not only do we get to try the wines but it’s also a great opportunity to talk with our customers, to get an understanding of what consumers are looking for in their weekly wine shop. I also love the look on people’s faces when they try a...
read moreThe next day was Australia’s turn. The company I work for every now and then has winemakers come in and give us a masterclass. Last week it was Katnook Estate who came in to give us a walk through their range. Katnook Estate has 330 hectares in the heart of Coonawarra and is situated in one of the remotest wine regions in Australia...
read moreI’d like to thank the academy…(me and the Tempus Two) So, continuing on with my dinner with Ana and Nigel. By now, we were done with the food and moved onto a straightforward Chilean sauvignon blanc because somebody had brought it and we couldn’t really leave it there all by itself in the bag, now, could we? The...
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