Ok, here’s is a crazy idea. Invite consumers to try some wine, pick the ones they like best, set a price and then buy $100,000 AU worth of wine based on their recommendations at a live online auction for your online wine company. Who would be so crazy as to let consumers do that? Rowan Gormely founder of Naked Wines,...
read moreI’m sitting here sipping the leftover ’06 Katnook Founder’s Block Chardonnay from the Guilty Pleasures dinner the other day and I’m really liking it. Could it have anything to do with the Riedel chardonnay glass I’m using? Probably, in my tastebuds opinion. Before the Riedel tasting at the Bluebird, I...
read moreOne of the advantages of working in a wine shop has got to be customer tastings. Not only do we get to try the wines but it’s also a great opportunity to talk with our customers, to get an understanding of what consumers are looking for in their weekly wine shop. I also love the look on people’s faces when they try a...
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