[yellowtail] & Domino’s – the Anti-Valentine’s Day menu

” www.yellowtailwine.com: [yellow tail] is now regarded as a global phenomenon.  Exports are a little over 11 million cases per annum and over 2 million glasses of [yellow tail] are enjoyed around the world each day ” ….stats from the press kit I received the other day. Those are some statistics. I have to admit, I haven’t had [yellow tail] since I don’t know when. Some of you may recall my run in with Jacob’s Creek this past November so you know Australia is not really my go to place for wine but when I was approached to try [yellow tail] in a promotion linked with Domino’s, I thought, why not? I mean, I have reviewed Australian wine in a box ( not really what I’m looking for but I can see it’s appeal) and I try to keep an open mind and remember that the average wine drinker does get most of their wine from the supermarket shelves and isn’t usually invited to vertical tastings of vintage champagne every week. Ok, maybe every other week Domino’s and [yellow tail] are running a tongue-in-check Valentine’s Day take-away promotion. A kind of anti-Valentine’s day promo. Why go out and spend loads of dosh on overpriced, lovey-dovey menus when you can stay at home and avoid the queues, crowds and sickeningly in love couples who can’t seem to keep their tongues out of each others mouths. What they’ve done is matched 4 pizzas with 4 of [yellowtail]’s wines. At first I was a bit hesistant about the whole idea but as James (the same one who supplied a Grand Puy La Coste 1986 magnum for Christmas dinner and helped me with this little experiment) pointed out, it showed that Domino’s and [yellow tail] had actually taken the time to help the consumer with a bit of food and wine matching. It’s the ‘Play by your rules’ menu and it’s 4 matches of pizza and [yellow tail], Texas BBQ with merlot, Veg-o-roma with pinot grigio, Hawaiian with chardonnay and Pepperoni Passion with Cabernet Sauvignon. Being...

read more
%d bloggers like this: