Whining about wineblogging:What’s the Point?
I got a comment recently that I found quite amusing. Seems another wineblogger was taking me to task for attending an event sponsored by a wine company, enjoying it and writing a fun post about it.
What I think he’s missing is that wineblogging has evolved. It’s about more than a wine review, it’s about the enjoyment of wine, sharing my own personal opinion of the wine, the experiences and the stories surrounding it. Wine is still perceived as very intimidating by most people. I hope to help people connect with a wine and putting a story and/or a face behind the wine makes it that much less scary and that much more enjoyable . It’s also about being involved with other bloggers and the blogging community, it’s about a conversation between like-minded people and being part of a community. My blog is about my experiences with wine, what I think of it and the lifestyle that goes with it.
It’s normal and indeed industry practice for journalists to attend industry sponsored events. And write about them. Why should things be different for bloggers? Sure this is controlled, but I choose the events that I go to, choosing those that specifically interest me and that will be interesting for people to read. Let’s face it, if I started writing rubbish, well then noone would read my blog. And that has not been the case.
I love what I am doing, so much so that I left my job in the wine industry to become a poorly paid freelance wine blogger so that I could immerse myself fully in this new career. And why not? My finances (well most peoples finances) wouldn’t normally allow me to attend as many events or trips as I do but as everyone in the wine (food, hospitality, etc) business knows, that’s why there are such things as press trips and events sponsored by wineries, samples, etc., to bring the world of wine to my readers who are most likely cash rich but time poor. The smaller wineries in particular benefit from blogs in that they don’t have the budget for flashy marketing campaigns. This doesn’t mean they don’t make good wine. A lot of them make great wine but they just don’t have the money for massive campaigns. I am happy to be able to give them a voice. They are able reach the consumer, and my readers by inviting journalists and bloggers to experience their wines and this gives them a voice they might otherwise not have.
As I said earlier, if you want just a wine review there are plenty of other sources out there. Don’t read my blog however, because you won’t find that here. Here you’ll find a lot more….if you’re curious about MY vinous opinions and adventures in London (and sometimes beyond), then pop on by, this blog is open 24/7.